Thin Blue Line: Polaroid Z340

Friday 28 December 2012

Polaroid Z340

The Z340 is a new Polaroid camera with a twist.The moment I saw the news of it’s release I wanted to own one, and of course not for the great image quality, well ok it has a 14 MP sensor, and it’s ISO goes to a reasonable height and it shoots video. But you buy the Polaroid for something else. Well at least when you love the old form of the Polaroids and I do. It’s just fun to hold a camera with a build in strobe, aim it at your subject, press a shutter and hold the image in your hands in less than a minute.And yes it won’t print A2 sized posters from the build in ZINK printer, it’s a small sized image but it’s so much fun.

The nice thing about adding digital to the camera is the fact that you can now take the image, see if it’s ok and print only if you like it, although there still is a setting that will print everything you shoot, but to be honest I would advise to not use that option. The prints itself are funky, I mostly use it in the studio with the slow flash setting (slow shutter fill in flash), playing with the white balance will never give the exact right colors, it’s always a bit off but man do I love it. the funny thing is also that if any other camera would give me images like this I would probably return it but the Polaroid Z340 somehow just hits the “right” colors, the right “feel” etc. It’s just too much fun.